BRADEN SCHLEGELMPLS/MN
I’m an art director and designer located in Minneapolis, Minnesota.
I received a degree in design, but my greatest insights and instruction have come from personal experimentation. Discovery made through my curiosity in process and systems have helped shaped my always-evolving style.
Since beginning my career, I’ve had the opportunity to design, art direct and play creative lead, and collaborate on brand building and award-winning campaigns.
And I’d like to do it with you, too.
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365 Posters: Outlet for a lockdown
On February 1st, 2020, I started a yearlong project where I created a unique poster every day for 365 days. It was a way to push my typographic, layout and conceptualization skills.
Not long after starting the project, the pandemic hit, leading to lockdowns, stay at home orders, and a sparse job market. This became a healthy outlet during such unpredictable times, and helped keep me motivated to pursue a career in design when much of the industry was in a complete stand still.
I shared every poster on my Instagram each day before Midnight. Some posters were inspired by a current event, some were inspired by a word or song, and others were simply flow state creations.
Below are a few of my favorite pieces from the project.