BRADEN SCHLEGELMPLS/MN
I’m an art director and designer located in Minneapolis, Minnesota.
I received a degree in design, but my greatest insights and instruction have come from personal experimentation. Discovery made through my curiosity in process and systems have helped shaped my always-evolving style.
Since beginning my career, I’ve had the opportunity to design, art direct and play creative lead, and collaborate on brand building and award-winning campaigns.
And I’d like to do it with you, too.
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Currently the...
<- BACKATOMIC DOG HARD CIDER
CLIENT:
ATOMIC DOG HARD CIDER
(Formerly “Jack’s Hard Cider”)
PROJECT:
BRAND LAUNCH
AWARDS:
AdFed 2024 - BRONZE
AGENCY:
AGENCY SQUID
ROLES:
ART DIRECTION
DESIGN
PRODUCTION DESIGN
WEB DESIGN
ADDITIONAL CREDITS:
PETRA LEE - ILLUSTRATION, PRODUCTION DESIGN
Atomic Dog: Goodbye, Jack. .
With a naming rights lawsuit looming and 15 years of nonexistent growth the then Jack’s Hard Cider brand needed a full overhaul.
The cider category was failing to capture the attention of drinkers, so we created Atomic Dog, a story that had never been told. No fluff about family orchards and an apple tree on a can, just a friendly neighborhood dog turned astronaut on the search for the finest cider specimens in the galaxy.
Atomic Dog hit the shelves with expressive and punchy packaging leading to an increase in their distribution channels and an expected sales bump.