BRADEN SCHLEGELMPLS/MN
I’m an art director and designer located in Minneapolis, Minnesota.
I received a degree in design, but my greatest insights and instruction have come from personal experimentation. Discovery made through my curiosity in process and systems have helped shaped my always-evolving style.
Since beginning my career, I’ve had the opportunity to design, art direct and play creative lead, and collaborate on brand building and award-winning campaigns.
And I’d like to do it with you, too.
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Currently the...
<- BACKCOSTA FARMS
CLIENT:
COSTA FARMS
PROJECT:
ALL THUMBS ARE GREEN
AGENCY:
AGENCY SQUID
ROLES:
PRODUCER
FIRST AD
ON SET PHOTOGRAPHY
ADDITIONAL CREDITS:
TANYA JACOBSON - ART DIRECTION
CHRIS DURR - DP
KIRKI SCHULTZ - STYLIST
COLLIN GOODSPEED - EDIT
KELLEN WITSCHEN - COLOR
ADDITIONAL PHOTO CREDITS:
URBANA CREATIVE - ON LOCATION STLLS
Costa Farms: All Thumbs Are Green.
Costa Farms wanted to elevate their consumer facing brand with a new look and brand campaign.
We leaned into their mission to bring plants to every household in the US, and positioned the campaign around the idea that anyone can be a successful plant parent.
Through the use of poppy colors, educational social shorts, and realistic lifestyle spaces, Costa Farms increased their E-commerce sales in 2022 by 75%, with over 70% of their sales coming from new customers.