BRADEN SCHLEGEL
MPLS/MN


I’m an art director and designer located in Minneapolis, Minnesota.

I received a degree in design, but my greatest insights and instruction have come from personal experimentation. Discovery made through my curiosity in process and systems have helped shaped my always-evolving style.

Since beginning my career, I’ve had the opportunity to design, art direct and play creative lead, and collaborate on brand building and award-winning campaigns.

And I’d like to do it with you, too.


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<- BACKCOSTA FARMS

CLIENT:
COSTA FARMS

PROJECT: 
ALL THUMBS ARE GREEN

AGENCY:
AGENCY SQUID

ROLES:
PRODUCER
FIRST AD
ON SET PHOTOGRAPHY

ADDITIONAL CREDITS: 
TANYA JACOBSON - ART DIRECTION
CHRIS DURR - DP
KIRKI SCHULTZ - STYLIST
COLLIN GOODSPEED - EDIT
KELLEN WITSCHEN - COLOR

ADDITIONAL PHOTO CREDITS:
URBANA CREATIVE - ON LOCATION STLLS

Costa Farms: All Thumbs Are Green.

Costa Farms wanted to elevate their consumer facing brand with a new look and brand campaign.

We leaned into their mission to bring plants to every household in the US, and positioned the campaign around the idea that anyone can be a successful plant parent. 

Through the use of poppy colors, educational social shorts, and realistic lifestyle spaces, Costa Farms increased their E-commerce sales in 2022 by 75%, with over 70% of their sales coming from new customers.


© 2024 BRADEN SCHLEGEL