BRADEN SCHLEGELMPLS/MN
I’m an art director and designer located in Minneapolis, Minnesota.
I received a degree in design, but my greatest insights and instruction have come from personal experimentation. Discovery made through my curiosity in process and systems have helped shaped my always-evolving style.
Since beginning my career, I’ve had the opportunity to design, art direct and play creative lead, and collaborate on brand building and award-winning campaigns.
And I’d like to do it with you, too.
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<- BACKGREAT WATERS FINANCIAL
CLIENT:
GREAT WATERS FINANCIAL
PROJECT:
BRAND REFRESH
AGENCY:
AGENCY SQUID
ROLES:
ART DIRECTION
DESIGN
PRODUCTION DESIGN
Great Waters Financial: Retired doesn’t need to be tired.
Great Waters Financial is a wealth management company focused on retirement planning and post retirement living. But they break industry norms. They encourage clients to spend their money and enjoy the retirement they worked hard for.
The brand needed a refresh as their business model was shifting to attract younger people and get them planning for their future.
We took an editorial approach by using a fresh communication hierarchy, alongside curated landscapes and lifestyle imagery. Great Waters was able to breathe new life into a stuffy industry and appeal to a younger audience.