BRADEN SCHLEGELMPLS/MN
I’m an art director and designer located in Minneapolis, Minnesota.
I received a degree in design, but my greatest insights and instruction have come from personal experimentation. Discovery made through my curiosity in process and systems have helped shaped my always-evolving style.
Since beginning my career, I’ve had the opportunity to design, art direct and play creative lead, and collaborate on brand building and award-winning campaigns.
And I’d like to do it with you, too.
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Currently the...
<- BACKHARKEN WINE
CLIENT:
HARKEN WINE – O’NEILL VINTNERS
CAMPAIGN:
GOOD CHARACTER KNOWS THE WAY
AWARDS:
AdFed 2024 - SILVER
AGENCY:
AGENCY SQUID
PERSONAL ROLES:
CREATIVE LEAD
DESIGN
PRODUCTION DESIGN
ADDITIONAL CREDITS:
TWOTMA - Illustrations
RYAN INDA - Copy & CD
Harken: Good Character Knows The Way
Harken needed to break out in the super stodgy premium chardonnay market. They didn’t want to seem old, despite having a tricycle logo and the name Harken.
We leaned into the simple insight that some people just know how to get more out of life.
We re-positioned the tricycle to represent life’s playful journey, and coupled it with whimsical,hand-drawn illustrations that bring the character of the wine and its drinkers to life.