BRADEN SCHLEGELMPLS/MN
I’m an art director and designer located in Minneapolis, Minnesota.
I received a degree in design, but my greatest insights and instruction have come from personal experimentation. Discovery made through my curiosity in process and systems have helped shaped my always-evolving style.
Since beginning my career, I’ve had the opportunity to design, art direct and play creative lead, and collaborate on brand building and award-winning campaigns.
And I’d like to do it with you, too.
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<- BACKSTAGE SEVEN TEQUILA
CLIENT:
STAGE SEVEN TEQUILA
PROJECT:
BRAND BUILDING/IDENTITY
AGENCY:
AGENCY SQUID
ROLES:
ART DIRECTION
PACKAGING
BRAND ILLUSTRATIONS
BRAND PHOTOGRAPHY
ADDITIONAL CREDITS:
TANYA JACOBSON - AD,LOGO,PACKAGING
Stage Seven: Acceptance in a tequila
Stage Seven was created by tequila lovers who wanted an affordable bar cart staple. We made it look good on that bar cart too.
The name Stage Seven was inspired by the 7th stage of grief—Acceptance. Accepting what life throws at you and embracing who you are. So, take a moment to sit, reflect or reminisce. This idea lent itself to raw, organic, and interpretive illustrations of 7 emotions, bringing observers on a journey of discovery and reflection.
Elements from the 7 stages illustrations were worked into the bottle to reinforce the narrative and brand story. The hero graphics are visible for a full 180 degrees, and as your angle to the bottle
changes, so does the artwork.
The unique shelf experience promotes engagement and trial, not to mention looks damn sexy to the drinker who wants a bar cart staple that looks great too.